The company said the recipe would 'optimize existing.flavors and existing ingredients' without requiring a change in the listed ingredients or nutritional information. The reformulation would be the same recipe that was already available in Europe and Latin America. in August and then throughout Canada in September. In July 2021, the Coca-Cola Company announced that another reformulation of Coca-Cola Zero Sugar would be released throughout the U.S. The original Coke Zero branding was finally phased out in 2022 alongside the local launch of the 2021 reformulation. In July 2018, it was confirmed that the original formula would continue to be sold under the original Coke Zero branding in New Zealand alongside the Coke Zero Sugar product. In Australia, the soda was relaunched as 'Coca-Cola No Sugar' in 2017 but had trouble gaining initial acceptance. He noted that the rebranding was the main emphasis. However, Beverage Digest executive editor Duane Stanford noted that it was very similar in flavor, and that the formula likely was tweaked only slightly as the ingredients list is the same. The Washington Post noted Coke Zero is very popular, and that fans compared the change to the launch of New Coke in 1985. The new formula was first tested in the United Kingdom in June 2016, with plans to roll it out in other countries in the following months. In 2017, despite increasing sales in the United States, the Coca-Cola Company announced that Coca-Cola Zero would be reformulated and rebranded as Coca-Cola Zero Sugar, intended to taste more like standard Coca-Cola while emphasizing the lack of sugar content. The move intended to appeal to a male target, since the existing sugar-free product, Diet Coke, was widely perceived as a female drink.Ĭan with former 'Coca-Cola Zero' branding It was marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke, which has a different flavor profile. The global campaign was developed by creative agency Crispin Porter + Bogusky. The new product was ideated at the Spanish branch, turning Marcos de Quinto into one of the key people of the company. History Ĭoca-Cola Zero was Coca-Cola's largest product launch in 22 years. Another formula change occurred in the United Kingdom in July 2021, in the United States in August 2021, and in Canada in September 2021. In 2017, the formula was modified and the name updated, a change which led to some backlash. The drink was introduced in 2005 as Coca-Cola Zero as a new no-calorie cola. In some countries, it is sold as Coca-Cola No Sugar. Coca-Cola Zero Sugar is a diet cola produced by the Coca-Cola Company.

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